Search Engine Optimization (SEO) Services
Search engine optimization is a moving target. The search engines never stand still, they are constantly refining their methods and algorithms to deliver the most accurate, relevant results to searchers. They're also making it harder for marketers to manipulate search engine results by using optimization tricks. This is a good thing... I have always advocated using legal strategies to boost rankings and traffic.
That's why I want to stress to you that SEO should be considered a marathon rather than a sprint to the finish line. Using tricks and manipulation may get you fast, impressive results but they will be fleeting and could even be damaging. Using legitimate and effective SEO strategies will deliver more impressive business results that will endure.
My strategies are effective, white hat optimization techniques that have helped clients achieve top 10 rankings.
Search Engine Optimization:
- Keyword research and selection
- Benchmark ranking report
- Keyword mapping / assignment
- Site design consultation / analysis
- Content optimization
- Internal keyword link architecture / optimization
- HTML optimization
- Creation of site map
Advanced Link Popularity Research / Analysis:
- Analyze competitor back links
- Create list of recommended sites to acquire links from
- Create optimized "Link to Us" page
- URL submissions to relevant, free search engine directories
- Create RSS feed
- RSS directory submissions
Pay for Performance Monthly Account Maintenance and Reporting:
- Monthly search engine ranking reports
- Monitor SERP for Google, Yahoo! and MSN
- Re-optimization (as needed)
- Monthly reports on any updates / changes that may have been made to your site
