OBJECTIVE
To provide and foster a niche blog community where advertisers and/or bloggers can go to build and market their product and brand.
EXPERIENCE
Niche Blog Media - San Francisco, CA May 2007 to present
CEO, Founder
- Niche Blog Media is a company revolutionizing the B2B advertising industry. Whether it's building a brand or generating demand, we help advertisers target buyers, decision makers, and influencers.
- Provide a community for blog advertisers to buy highly targeted niche advertising space.
- Enable niche bloggers to write what they are passionate about and make money selling advertising space.
- Create a niche blog auction ecosystem where website sellers can monetize their web properties and buyers can benefit from a new niche site.
- Provide a niche blog directory for website owners to market and improve their SEO presence.
Salesforce.com - San Francisco, CA September 2003 to April 2007
Interactive Marketing Manager
- Led the development, web strategy, and delivery of internet marketing programs
- Managed web development team including performance reviews, compensation, and career planning
- Developed and execute marketing campaigns to increase the acquisition and conversion of site visitors
- Responsible for developing and maintaining search engine marketing (SEM) and lead generation programs
- Decreased SEM cost per lead by 40% within 6 months while increasing leads and opportunity pipeline
- Developed and manage customer/prospect communications including e-mails, seminars, and direct mail
- Responsible for search engine optimization (SEO) and web analytics across all web properties
- Relocated to Tokyo for a quarter to train Japanese marketing team and help develop marketing programs
Siebel Systems - San Mateo, CA June 2000 to September 2003
Group Manager, Web Development
- Managed web development team including performance reviews, compensation, and career planning
- Responsible for new development and lead generation for all global web sites
- Drafted technical and business requirement docs while managing projects and resources
- Led web site redesign, content migration into new site infrastructure
- Built lead generation and analytic web home grown applications
- Developed web request tracking system to manage internal customer web site requests
- Worked daily with business units, marketing managers, sales development, and project managers
- Drove completion of key high visibility projects with very aggressive deadlines
Kinetics Corporation - Santa Clara, CA October 1999 to June 2000
Senior Web Developer
- Lead Developer for e-commerce business-to-business portal solution
- Responsible for design, testing and implementation of corporate Intranet and Internet sites
- Built custom helpdesk tracking system to streamline business processes
- Worked with internal departments to provide associated deliverables such as database development, marketing new applications, client training
Oracle Corporation - Redwood Shores, CA June 1998 to October 1999
Web Application Engineer
- Project manager and developer of the Support Sales intranet web site
- Maintained an NT production and application server using Oracle products
- Participated in database design, system migrations, application server configurations, and monitoring key system processes
- Worked with minimal direction from management while designing and implementing robust user interfaces
- Constructed PL/SQL stored procedure applications by developing and testing code to enhance existing web systems
- Acted as a technical resource for less experienced members of the team
Sybase Inc - Emeryville, CA June 1997 to August 1997
Internship Program
- Supported the Worldwide Partner Program organization within the Partner Marketing division
- Developed web repository application allowing Internet users to query reports on partner�s products and services
- Served as project manager for the Sybase/Sun Microsystems partner relationship
- Worked with web development team and redesigned external partner web site
TECHNICAL EXPERIENCE
Applications: Salesforce.com, Typepad, Wordpress, Siebel, Homesite, InterDev, Teamsite, OpenCMS, Eclipse, MS Office, Adobe Photoshop, Exact Target, Responsys, Toad, Google Adwords, Adsense
App Servers: Resin, Apache, IIS
Databases: SQL Server, MySQL, Oracle
Analytics: Omniture, Google (Urchin), Websidestory, Webtrends
Languages: JSP, PHP, JAVA, AJAX, XML, JSTL, XSLT, ASP, HTML, SQL, PL/SQL, JavaScript, CSS
EDUCATION
California State University Chico (CSUC)
Bachelor of Science in Business Administration, May 1998
Emphasis: Management Information Systems
