David Cowgill

dwcowgill[at]yahoo.com

OBJECTIVE

Work with a web team to develop marketing strategies and tactics to increase lead generation. Analyze current solutions and explore new technologies while managing daily operations and site releases.

EXPERIENCE

Salesforce.com, Corporate Marketing – San Francisco, CA September 2003 to present
Web Marketing Manager
-Responsible for search engine marketing (SEM) and lead generation
-Manage web development team, including performance reviews, compensation, and career planning
-Develop and execute marketing campaigns to increase the acquisition and conversion of site visitors
-Develop and manage customer/prospect communications including e-mails, seminars, and direct mail
-Responsible for search engine optimization (SEO) and web analytics across all web properties
-Manage and review web analytics data to determine customer usage patterns and optimize site design
-Identify infrastructure strategy and requirements to support increasing and evolving development needs

Siebel Systems - San Mateo, CA June 2000 to September 2003
Group Manager, Web Development
Managed web development team which is responsible for new development and lead generation for all Siebel global websites. Draft technical & business requirement docs while managing projects and resources. Lead website redesign, content migration to new site infrastructure. Built lead generation and analytic web applications, which integrate into a Siebel back-end. Developed change request system, site templates, and eSeminar registration systems. Work daily with direct marketing, field marketing, sales development, graphic designers, project managers, and content providers to insure completion of projects with very aggressive deadlines.

Kinetics Corporation - Santa Clara, CA October 1999 to June 2000
Senior Web Developer
Lead Developer for e-commerce business-to-business portal solution. Responsible for design, testing and implementation of corporate Intranet and Internet sites using HTML, JavaScript, ASP, VBScript, and IIS, on an NT platform. Built custom helpdesk tracking system to streamline business processes. Work with internal departments to provide associated deliverables required for the successful completion of development including; database development, marketing new applications, client training.

Oracle Corporation - Redwood Shores, CA June 1998 to October 1999
Systems Analyst 2 / Web Application Engineer
Project manager and developer of the Support Sales intranet web site. Maintained an NT production and application server using Oracle products. Participated in database design, system migrations, application server configurations, and monitoring key system processes. Worked with minimal direction from management while demonstrating abilities such as designing and implementing robust user interfaces. Acted as a technical resource for less experienced members of the team. Constructed PL/SQL stored procedure applications by developing and testing code to enhance existing web systems.

Sybase Inc. - Emeryville, CA June 1997 to August 1997
Worldwide Partner Program Member of analyst team that supported a functional organization within the Partner Marketing division.
Developed web repository application allowing Internet users to query reports on partner’s products and services. Served as project manager for the Sybase/Sun Microsystems partner relationship. Worked with web development team and redesigned external partner web site to optimize new web technologies.

TECHNICAL EXPERIENCE
Applications: Siebel Call Center, Marketing, Microsoft IIS 4,5, SQL Server 7,2000, InterDev 6.0, 5.x, Teamsite CMS, Webside Story, Webtrends, Siebel Analytics, MS Project 2000, Adobe Photoshop, Oracle DB
OS: Windows 2000 Professional, NT, 9x, UNIX, Sun-Solaris
Languages: Active Server Pages, HTML, SQL, PL/SQL, JavaScript, ASP, Visual Basic, Wscript

EDUCATION
California State University Chico, Chico, CA
Bachelor of Science in Business Administration, May 1998
Concentration: Management Information Systems

DAVID COWGILL

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